Business

Revolusi Makanan Sehat ala Lyfe Kitchen

Saat ini mayoritas konsumen ingin makan di restoran yang menyajikan menu yang sehat. Tapi menu sehat itu biasanya tidak enak dan mahal.

Belum ada restoran yang menawarkan kombinasi ini: sehat, enak dan harga terjangkau.

Namun seorang bankir bernama Stephen Sidwell berkeyakinan ia bisa melakukannya. Berawal dari menjalankan diet rendah kalori atas saran temannya, ia bisa menurunkan berat badan belasan kg tanpa meninggalkan makanan enak.

Ia kemudian mengajak orang yang bukan sembarangan untuk mengeksekusi idenya ini. Mantan direktur McDonalds dan mantan chef Oprah Winfrey berhasil ia yakinkan untuk memujudkannya. Para pemodal pun tak sedikit yang tertarik dan mendukung ide ini secara crowd funding. Dana dari individu pun terkumpul mulai dari ratusan sampai ribuan dollar.

Berdirilah Lyfe Kitchen, sebuah restoran dengan menu makanan sehat (kalori di bawah 600) dengan rasa yang enak, layanan cepat dan harga terjangkau layaknya fast food. 

Para selebriti pun banyak yang tertarik mendukung dan bahkan CEO Apple, Tim Cook hampir tiap hari menyempatkan makan di restoran yang memulai debutnya di Palo Alto ini,

Antusiasme dan semangat Stephen Sidwell semakin tersulut ketika banyak orang meragukan ide ini bisa diwujudkan awalnya. Setelah restoran pertama, kedua dan seterusnya terus dibuka dan selalu sukses, ia pun berani mencanangkan mendirikan 250 restoran 5 tahun ke depan.

Untuk meningkatkan skala bisnisnya, Lyfe Kitchen pun membuat produk kemasan dan menjualnya di setiap toko grosir dan eceran di setiap kota di mana cabangnya berdiri.

Terbukti, model bisnis yang bervisi “doing good” atau bisnis yang memberikan manfaat kepada banyak pihak bisa berjalan sukses dan menguntungkan. Investor senang, karyawan senang, konsumen senang (tidak dirugikan kesehatannya) dan lingkungan pun terjaga, karena sebagian besar produknya ramah lingkungan (organik).

  

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4 thoughts on “Revolusi Makanan Sehat ala Lyfe Kitchen

  1. Dear Rony,

    Even thought my Bahasa is not fluent,i read some of your articles and found truly interesting & they are so different in topic!.
    Enjoying reading some of them :))

    In fact, i came across your blog while searching topic of : OMZET and Perhitungan Omzet Perusahaan , TURNOVER ,PPh calculation for a company wihc is doing TRADING/ AGENCY /CONSULTING …
    ( i read yr arcticle 5 cara …. )

    I live in Indonesia for over 20 years now and being involved in business from 2013.
    Many things i have to learn & understand now ( my background eductaion is Medicine)…
    Believe you understand what i mean.
    I live in Bandung & am trying hard to find a Good Professional Consulatation ( possibly in English)where i can ask some questions & get right understanding, particularly OMZET..

    Our Company is small Trading/Agency company ( we are Agent of Swiss Textile Machine Co. in Indonesia for past 20 years). So our activity is mainly liaison between Manufacturer of machines & buyers( factoreis) in Indonesia. ( factories in Indonesia , after our active work of introduction & promotion, buying directly from Switzerland, our Prinzipal, and paying to Switzerland)
    However, when it ocmes to some other sp.parts fro Textile machines, we do trading :buy outside Indonesia & sell to Indonesian Textile Factories.

    If i go to Tax consutants or Kantor Pajak & explain nature of our business, they have very different opinions about OMZET for our Company. Therefore all this made me confuse. I took already 3 consultation.

    I very much would like to learn few things to conduct business properly &
    make right calculations for the Tax etc.

    I outsource for now Financing ( Monthly Fin reports, yearly recap, General ledger)
    However,i would like another opinion & consultion re. points above, for my own understanding.

    I wonder you may be in position to offer Consulting for topic of:
    OMZET/ CALCULATION of OMZET /CALCULATION OF PROFIT / PPh calculation/ TURNOVER specifically for TRADING / AGENCY/ CONSULTING company.

    I would be very thankful for your comment/ advice/ offer for consulting.
    My email : marina.schissler@gmail.com

    Have a good day,
    Greetings from Bandung,
    Marina

    Suka

  2. By the way, i personally love the idea about Makanan/R-n which serves Healthy food. Nowdays one can find in Bandung some small counters of Organic, healthy superfoods ( which before were not available), never before one could find or even knew about Chia Seeds, Goji berries,Millet,Quinoya, Himalayan salt, Apple Cider with mother, Komucha,Kefir,Saurkraut …. All these is available here now…
    Also Some small stores specializing only in selling Superfood…. Not yet any Superfood R-n, however :))… Personally i do make at home KEFIR ( from Kefir Grains) and various smoothies with it : + frozen Blueberries, Rasberries,Blackcurrant etc…+ Goji berries…any other fruits or green veggies+ sprinkles of walnuts, almond, pumpkin seeds …+ chia seed sprinke…flax…. sooo many variations… It is really yummu & nutrition packed!…It can be slightly sweated with natural honey….no SUGARS, NO artificial colouring like some commercial yoghurts….No any Youghurt can compete with real KEFIR ( over 30 strains of beneficial bacterial in Kefir grains)…..
    My dream to have a small but Fancy & stylish ‘Kiosk’ which sells these healthy smoothies :)) …But, being a foreigner, i assume i am not legally allowed to be the owner of such business :((…

    Suka

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